The Ministry of Agriculture‘s Food Safety Information Center (FSIC) has been running the www.bezpecnostpotravin.cz website since 2003, which is intended for the education of a wide range of consumers as well as a professionals in the field of food safety.
The main task of the website is to inform and educate consumers about food safety and healthy nutrition issues, to transmit information from the European Food Safety Authority (EFSA), from the Czech Supervisory Authorities and from the RASFF system to the public. Registered users of the so-called “e-mail list”service receive up-to-date information on identification of unsafe food on the Czech market.
Due to the increasing activities of the Ministry of Agriculture in the area of ensuring quality and safe food for the period 2014-2017 the public consumers have increased their interest in and demand of high-quality and safe food as well as a significant increase in viewing the bezpecnostpotravin.cz website.
The bezpecnostpotravin.cz website helps to meet the objectives of the National Health Strategy 2020 (Action Plan 2 Good Nutrition and Eating habits) and Food Safety and Nutrition Strategy 2014-2020, regarding its educational activities.
Graph: The growth of the average monthly website bezpecnostpotravin.cz visitors/traffic covering the period from 2014 until 2017
Table: Summary of the total annual traffic of the website bezpecnostpotravin.cz and overview of the average monthly traffic on the website covering the period from 2014 until 2017
The average monthly traffic on the website bezpecnostpotravin.cz increased from approximately 52,000 website visitors to 177,000 website visitors per month covering the period from 2014 until 2017, which is an increase of approximately 125,000 website visitors per month, ie. an increase of 240 %.